At the early stage of development, Tegeta has made it a priority to guarantee the safety of customers, employees, products, and services. In accordance with these principles, Tegeta presented several compelling projects and innovations to the community.

The campaign initiated by Tegeta several years ago introduced the notion of winter tires in Georgia, significantly enhancing the safety of winter driving for motorists.

Tegeta's marketing initiatives primarily focus on promoting road culture, with a consistent emphasis on encouraging the public to practice responsible driving and prioritize safety by adhering to traffic regulations. The list of extensive campaigns encompasses initiatives such as ""Take care of road culture", "Celebrate as much as you want, but don't drive drunk. ", "Don't smoke", and various more. Tegeta actively participates in the UN Global Road Safety Week and supports many projects, such as the establishment of the "Road Lotto" and others.